- core brand
- marque f phare
English-French business dictionary. 2013.
English-French business dictionary. 2013.
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Core Design — Former type Defunct Industry Computer and video game industry Fate Acquired by Eidos Successor … Wikipedia
Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… … Wikipedia
brand value — UK US noun ► [U] MARKETING, FINANCE the financial value of having customers who will pay more for a particular brand: »A company s brand value depends on its reputation. ► [U] MARKETING, FINANCE the value of a particular brand for the company… … Financial and business terms
brand — {{Roman}}I.{{/Roman}} noun 1 type of product made by a particular manufacturer ADJECTIVE ▪ leading, major, premium, principal, top ▪ the world s leading brand of vodka ▪ famous … Collocations dictionary
Brand Management — A function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations… … Investment dictionary
Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… … Wikipedia
Core i7 — << Core i7 Центральный процессор … Википедия
Brand engagement — is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand. It comprises one aspect of brand management. What makes the topic complex is that brand engagement is partly created by … Wikipedia
Brand architecture — is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding… … Wikipedia
Core (radio station) — Core (Defunct) Broadcast area United Kingdom Frequency DAB: 11D (Digital One) Online Listen Live First air date 15 November 1999 to … Wikipedia